The bow wave of the Finance Transformation

Implementation of a state-of-the-art planning software at AIDA Cruises


The challenge

Flexibility in planning (10-year period)

AIDA Cruises is one of the fastest growing and economically most successful tourism companies in Germany. With around 9,000 employees from 40 countries, AIDA Cruises operates and markets a highly modern fleet and is the market leader in the German cruise market. The current boom in the cruise industry and the resulting very strong growth of the company also brought new challenges for Group planning. Previous spreadsheet solutions in the form of elaborate spreadsheets were neither up to date nor did they provide the flexibility required for planning over a 10-year period. Changes to plans or the introduction of new measures represented a disproportionate amount of work.

The solution

Driver-based simulations for more flexibility and planning accuracy

Valsight’s financial planning software delivers a cloud solution that uses value-driver-based simulations to provide a comprehensible basis for decision-making.

The driver model tailored to AIDA Cruises combines actual data, assumptions and measures and forms the basic framework for 10-year planning at ship level.

Valsight allows business users without programming knowledge to create complex multi-dimensional models and simulations based on them, thus driving the mega-trend of digitalization in the controlling department.

  1. Top-down approach with specific driver model
  2. Multidimensional ad hoc evaluations
  3. Simulations with real-time adjustments
  4. Integrated visualization options

The requirements for controllers have changed considerably in recent years. Thanks to Valsight, I can make better use of the large amount of information available, react flexibly to changes and thus make better decisions.

Marcel Gnoth
Senior Manager Financial Planning & Analysis

The result

Planning quality through scenario simulations

The focused driver model approach with Valsight has considerably simplified the planning process at AIDA Cruises: There was both a reduction in the time required and an increase in transparency and traceability.

The clear visualization of cause-effect relationships through driver trees enables a focused management discussion and improves the planning and goal-setting process.

Because it is now possible to think in scenarios, better decisions can be made and, if necessary, the 10-year financial plan created in Valsight at ship level can be flexibly adjusted to all dimensions at any time without great effort.

Are you ready for change?

Learn from our specialists how your company can benefit from working with Valsight.

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Case studies

Case studies

Find out here how our customers use Valsight on their way to a modern, agile corporate management and benefit from…
Case studies

Case studies

Find out here how our customers use Valsight on their way to a modern, agile corporate management and benefit from…


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Phone:   +49 30 46799044