Privacy policy

Here you can learn about how we manage personal data. This information is for anyone who visits our website or contacts us.

You have the option of adjusting your cookie settings at any time.

General

As the operator of this website and as a company, we come into contact with your personal data. This refers to all data that says something about you and with which you can be identified. In this privacy policy, we would like to explain to you how, for what purpose and on what legal basis we process your data. We are responsible for data processing on this website and in our company:

Valsight GmbH Friedrichstraße 236 10969 Berlin Berlin, Germany Phone: +49 30 46799044 E-Mail: privacy@valsight.com

General information

SSL or TLS encryption

When you enter your data on websites, place online orders or send e-mails via the Internet, you must always be aware that unauthorised third parties may access your data. There is no complete protection against such access. However, we do everything we can to protect your data in the best possible way and to close security gaps as far as possible. An important protection mechanism is the SSL or TLS encryption of our website, which ensures that data that you transmit to us cannot be read by third parties. You can recognise the encryption by the lock icon in front of the Internet address entered in your browser and by the fact that our Internet address begins with https:// and not with http://.

How long do we store your data?

In some places in this privacy policy, we inform you about how long we or the companies that process your data on our behalf store your data. If no such information is provided, we will store your data until the purpose of the data processing no longer applies, you object to the data processing or you withdraw your consent to the data processing. However, in the event of an objection or revocation, we may continue to process your data if at least one of the following conditions is met:

We have compelling legitimate grounds for continuing the data processing that outweigh your interests, rights and freedoms (only if you object to the data processing; if the objection is to direct marketing, we cannot provide any legitimate grounds).
Data processing is necessary for the establishment, exercise or defence of legal claims (does not apply if your objection is to direct marketing).
We are legally obliged to retain your data.
In this case, we will delete your data as soon as the requirement(s) no longer apply or cease to apply.

Data transfer to the USA

On our website, we also use tools from companies that transfer your data to the USA and store and, if necessary, process it there. The European Commission has adopted an adequacy decision for the EU-US data protection framework. This establishes that the USA guarantees an adequate level of protection for personal data from the EU that is transferred to US companies. This decision is based on new safeguards and measures introduced by the US to fulfil data protection requirements. The adequacy decision includes, among other things, restrictions and safeguards on access to the data by US intelligence services. Binding safeguards have been introduced to limit the access of US intelligence agencies to what is necessary and proportionate to protect national security. In addition, increased oversight of the activities of the US intelligence services has been established to ensure that the restrictions on surveillance activities are complied with. An independent redress mechanism has also been established to handle and resolve complaints from European citizens about access to their data. The EU-US data protection framework thus enables European companies to transfer data to certified US companies without having to introduce additional data protection safeguards. You can view a list of all certified companies at the following link: https://www.dataprivacyframework.gov/s/participant-search

A change to the European Commission's decision cannot be ruled out.

Data protection officer

We have appointed a data protection officer for our company.

DataGAP GmbH Markus Altenburg Bessemerstr. 82 12103 Berlin E-mail address: team@datagap.de Telephone number: +49 30 57710513

Your rights

Objection to data processing

IF YOU READ IN THIS PRIVACY POLICY THAT WE HAVE LEGITIMATE INTERESTS FOR THE PROCESSING OF YOUR DATA AND THAT THIS IS THEREFORE BASED ON ART. 6 ABS. 1 SENTENCE 1 LIT. F) GDPR, YOU HAVE THE RIGHT UNDER ART. 21 GDPR, YOU HAVE THE RIGHT TO OBJECT TO THIS. THIS ALSO APPLIES TO PROFILING BASED ON THE AFOREMENTIONED PROVISION. THE PREREQUISITE IS THAT YOU STATE REASONS FOR THE OBJECTION THAT ARISE FROM YOUR PARTICULAR SITUATION. NO JUSTIFICATION IS REQUIRED IF THE OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT MARKETING PURPOSES.

THE CONSEQUENCE OF THE OBJECTION IS THAT WE MAY NO LONGER PROCESS YOUR DATA. THIS ONLY DOES NOT APPLY IF ONE OF THE FOLLOWING CONDITIONS APPLIES:

WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS.
THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS. THE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTED AGAINST DIRECT ADVERTISING OR AGAINST PROFILING IN CONNECTION WITH THIS.

Further rights

Revocation of your consent to data processing

Many data processing operations are carried out on the basis of your consent. You give this consent, for example, by ticking the appropriate box on online forms before you send the form or by allowing certain cookies when you visit our website. You can revoke your consent at any time without giving reasons (Art. 7 para. 3 GDPR). We may then no longer process your data from the time you withdraw your consent. The only exception: We are legally obliged to retain the data for a certain period of time. Such retention periods exist in particular in tax and commercial law.

Right to lodge a complaint with the competent supervisory authority

If you believe that we are in breach of the General Data Protection Regulation (GDPR), you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. You can contact a supervisory authority in the member state of your place of residence, your place of work or the place where the alleged infringement took place. The right to lodge a complaint exists in addition to administrative or judicial remedies.

Right to data portability

We must provide you or a third party with data that we process automatically on the basis of your consent or in fulfilment of a contract in a commonly used, machine-readable format if you request this. We can only transfer the data to another controller if this is technically possible.

Right to data access, erasure and rectification

In accordance with Art. 15 GDPR, you have the right to receive information free of charge about what personal data we have stored about you, where the data comes from, to whom we transmit the data and for what purpose it is stored. If the data is incorrect, you have the right to rectification (Art. 16 GDPR); under the conditions of Art. 17 GDPR, you may request that we erase the data.

Right to restriction of processing

In certain situations, you can request that we restrict the processing of your data in accordance with Art. 18 GDPR. The data may then - apart from storage - only be processed as follows

with your consent
for the establishment, exercise or defence of legal claims
for the protection of the rights of another natural or legal person
for reasons of important public interest of the European Union or a Member State

The right to restriction of processing exists in the following situations

You have disputed the accuracy of your personal data stored by us and we need time to verify this. In this case, the right exists for the duration of the review.
The processing of your personal data is unlawful or was unlawful in the past. In this case, you have the right to have the data erased as an alternative.
We no longer need your personal data, but you need it for the exercise, defence or assertion of legal claims. Alternatively, you have the right to have the data erased.
You have lodged an objection in accordance with Art. 21 para. 1 GDPR and now your interests and ours must be weighed against each other. The right exists here as long as the result of the balancing process has not yet been determined.

Hosting and content delivery networks (CDN)

External hosting Our website is hosted on a server of the following internet service provider (hoster): Telekom Deutschland GmbH Landgrabenweg 151 53227 Bonn

Has an order processing contract been concluded with the hoster or are standard contractual clauses (SCC) used? Yes

How do we process your data? The host stores all data from our website. This also includes all personal data that is collected automatically or through your input. This may include in particular Your IP address, pages accessed, names, contact details and enquiries as well as meta and communication data. When processing data, our hoster complies with our instructions and only ever processes the data to the extent that this is necessary to fulfil the service obligation to us.

On what legal basis do we process your data? Since we address potential customers via our website and maintain contact with existing customers, data processing by our hoster serves to initiate and fulfil contracts and is therefore based on Art. 6 para. 1 lit. b) GDPR. In addition, it is our legitimate interest as a company to provide a professional website that fulfils the necessary requirements for security, speed and efficiency. In this respect, we also process your data on the basis of Art. 6 para. 1 lit. f) GDPR.

Data collection on this website

Use of cookies

Our website places cookies on your device. These are small text files that are used for different purposes. Some cookies are technically necessary for the website to function at all (necessary cookies). Others are required to perform certain actions or functions on the site (functional cookies). For example, without cookies it would not be possible to use the benefits of a shopping basket in an online shop. Other cookies are used to analyse user behaviour or to optimise advertising measures. If we use third-party services on our website, e.g. to process payment transactions, these companies may also leave cookies on your device when you access the website (so-called third-party cookies).

How do we process your data?
Session cookies are only stored on your device for the duration of a session. As soon as you close the browser, they disappear automatically. Permanent cookies, on the other hand, remain on your device if you do not delete them yourself. This can lead, for example, to your user behaviour being permanently analysed. You can use the settings in your browser to influence how it handles cookies:

Do you want to be informed when cookies are set?
Do you want to exclude cookies in general or for certain cases?
Do you want cookies to be deleted automatically when you close your browser?

If you deactivate or do not allow cookies, the functionality of the website may be restricted. If we use cookies from other companies or for analysis purposes, we will inform you about this in this privacy policy. We also ask for your consent in this regard when you visit our website.

On what legal basis do we process your data?
We have a legitimate interest in ensuring that our online services can be used by visitors without technical problems and that all desired functions are available to them. The storage of necessary and functional cookies on your device is therefore based on Art. 6 para. 1 lit. f) GDPR. We use all other cookies on the basis of Art. 6 para. 1 lit. a) GDPR, provided that you give us your consent to do so. You can revoke this consent at any time with effect for the future. If you have consented to the placement of necessary and functional cookies when your consent was requested, these cookies will also be stored exclusively on the basis of your consent.

Cookie consent with Cookiebot

What is Cookiebot? Software for cookie consent, monitoring and control

Who processes your data? Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark

Has a data processing agreement been concluded with Cookiebot? Yes

Where can you find more information about Cookiebot's privacy policy? https://www.cookiebot.com/en/privacy-policy/

How do we process your data? We use Cookiebot to obtain your consent to the storage of cookies on your device and to document this in compliance with data protection regulations. When you visit our website and close the Cookiebot cookie window with the request for consent, the following data is transmitted to the company:

Your IP address in anonymised form
Date and time of consent
the user agent of your browser
the URL from which the consent was sent
an anonymous, randomised and encrypted key
your consent status, which serves as proof of consent

Cookiebot also stores a cookie in your browser in order to be able to assign the consents given or their revocation to your browser. All data collected will be stored until the cookies are no longer needed, you delete the Cookiebot cookie or request us to delete the data. This only does not apply if we are legally obliged to store the data.

On what legal basis do we process your data? We are legally obliged to obtain the consent of our website visitors for the use of certain cookies. We use Cookiebot to fulfil this obligation. The legal basis for data processing is therefore Art. 6 para. 1 lit. c) GDPR.

Server log files

Server log files log all requests and access to our website and record error messages. They also include personal data, in particular your IP address. However, this is anonymised by the provider after a short time so that we cannot assign the data to you personally. The data is automatically transmitted from your browser to our provider.

How do we process your data? Our provider stores the server log files in order to be able to track the activities on our website and identify errors. The files contain the following data:

Browser type and version
Operating system used
referrer URL
Host name of the accessing computer
Time of the server enquiry
IP address (anonymised if necessary)

We do not merge this data with other data, but only use it for statistical analysis and to improve our website.

On what legal basis do we process your data? We have a legitimate interest in ensuring that our website runs smoothly. It is also in our legitimate interest to obtain an anonymised overview of access to our website. Data processing is therefore lawful in accordance with Art. 6 para. 1 lit. f) GDPR.

Contact form

You can send us a message using the contact form on this website.

How do we process your data? We store your message and the information from the form in order to be able to process your enquiry, including any follow-up questions. This also applies to the contact details provided. We will not pass the data on to other persons without your consent.

How long do we store your data? We delete your data as soon as one of the following points occurs: Your enquiry has been finally processed. You ask us to delete the data. You revoke your consent to storage. This only does not apply if we are legally obliged to retain the data.

On what legal basis do we process your data? If your enquiry is related to our contractual relationship or serves the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b) GDPR. In all other cases, it is in our legitimate interest to process enquiries addressed to us effectively. The legal basis for data processing is therefore Art. 6 para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 para. 1 lit. a) GDPR is the legal basis. In this case, you can withdraw your consent at any time with effect for the future.

Enquiry by e-mail, telephone or fax

You can send us a message by e-mail or fax or give us a call.

How do we process your data? We store your message and the contact details you have provided or the telephone number you have transmitted so that we can process your enquiry, including any follow-up questions. We will not pass the data on to other persons without your consent.

pretix

What is pretix? Tool for booking tickets for various events

Who processes your data? rami.io GmbH, Berthold-Mogel-Straße 1, 69126 Heidelberg, Germany

Has an order processing contract been concluded with pretix? Yes

Where can you find more information about data protection at pretix? https://pretix.eu/about/en/privacy

How do we process your data? We use the pretix service within our event programme to provide a ticket shop. When you buy a ticket, pretix uses a technically necessary cookie to enable the order process and to remember which shopping basket belongs to you. pretix does not store any IP addresses, browser information or other unnecessary metadata beyond the duration of your enquiry.

On what legal basis do we process your data? We have a legitimate interest in providing an uncomplicated ticket booking system. Data processing is therefore carried out on the basis of Art. 6 para. 1 lit. f) GDPR. If you have consented to the storage of your data, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. In this case, you can revoke your consent at any time with effect for the future.

HubSpot

What is HubSpot?
Platform for Customer Relationship Management (CRM), i.e. the management of customer relationships in the areas of marketing, sales and service

Who processes your data?
HubSpot Inc, 25 Street, Cambridge, MA 02141, USA

Has an order processing contract been concluded with HubSpot? Yes

Where can you find more information about data protection at HubSpot? https://legal.hubspot.com/privacy-policy

On what basis do we transfer your data to the USA? On the basis of the European Commission's adequacy decision and the company's certification.

How do we process your data? We use the CRM HubSpot to record, sort and analyse customer interactions via email, contact forms, appointment calendars, social media and telephone across various channels. We analyse the personal data collected and use it to communicate with (potential) customers or for marketing measures, such as newsletter mailings. HubSpot also enables us to record and analyse the behaviour of our website visitors.

On what legal basis do we process your data? We have a legitimate interest in the most efficient customer management and communication possible. Data processing is therefore carried out on the basis of Art. 6 para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 para. 1 lit. a) GDPR is the sole legal basis. In this case, you can revoke your consent at any time with effect for the future.

Analysis tools and advertising

We use the following tools to analyse the behaviour of our website visitors and to show you advertising.

Google Tag Manager

What is Google Tag Manager? Tag management system for the integration of tracking codes and conversion pixels from Google Ireland. Ltd.

Who processes your data? Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland

Where can you find more information about data protection at Google Tag Manager? https://policies.google.com/privacy

On what basis do we transfer your data to the USA? On the basis of the adequacy decision of the European Commission and the corresponding certification of the company.

How do we process your data? We use the Google Tag Manager. This tool helps us to integrate tracking codes and conversion pixels into our website, manage them and play them out. Google Tag Manager itself does not create any user profiles, does not place any cookies on your device and does not analyse your behaviour as a user. However, it does record your IP address and transmits it to Google servers in the USA.

On what legal basis do we process your data? We have a legitimate interest in the fast and uncomplicated integration and management of various tools on our website. The use of Google Tag Manager is therefore lawful under Art. 6 (1) (f) GDPR. If you have consented to the forwarding of your IP address, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Dreamdata

What is Dreamdata? Tool for analyzing user behavior

Who processes your data? Dreamdata, Kalvebod Brygge 39 - 411560 København, Denmark

Has a data processing agreement been concluded with Dreamdata? Yes

Where can you find more information about data protection at Dreamdata? https://dreamdata.io/privacy-policy

How do we process your data? We are always interested in optimizing our offer for our prospects and customers and placing advertising in the best possible way. Dreamdata, a tool that analyzes the behavior of our prospects and customers and provides us with the necessary database for adjustments by cleansing, linking and analyzing this usage data, helps us to do this. For this purpose, data such as name, e-mail address, company name, title, IP address and telephone number are transferred from our IT systems, which contain the corresponding customer data, to Dreamdata's systems. The tool provides us with a data platform that contains the data in an easy-to-analyze format.

On what legal basis do we process your data? As a company, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our offer and the advertising to be placed. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented to data processing by Dreamdata, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.

Google Analytics

What is Google Analytics? Tool for analysing user behaviour from Google Ireland Ltd.

Who processes your data? Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland

Has an order processing contract been concluded with Google Analytics? Yes

Where can you find more information about data protection at Google Analytics? https://support.google.com/analytics/answer/6004245?hl=en

On what basis do we transfer your data to the USA? On the basis of the adequacy decision of the European Commission and the corresponding certification of the company.

How can you prevent data collection? Among other things with a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en

How do we process your data? We are always interested in optimising our web offering for visitors to our website and placing advertising in the best possible way. Google Analytics, a tool that analyses user behaviour and thus provides us with the necessary database for adjustments, helps us to do this. The tool provides us with information about the origin of our visitors, their page views and the time they spend on the pages, as well as the operating system they are using.

Data may be passed on to third parties. This is done in compliance with the applicable data protection laws and only for the purpose of further improving our service or in cooperation with partners who support us in optimising our website and advertising campaigns.

Standard processing To collect the data, Google Analytics uses cookies, device fingerprinting or other technologies to recognise users. The data is transmitted to Google servers in the USA and summarised in a profile that can be assigned to you or your device using the IP address that is also recorded. You can prevent Google from processing your data by installing a browser plugin provided by Google: https://tools.google.com/dlpage/gaoptout?hl=en.

IP anonymisation We have activated the ‘IP anonymisation’ function within Google Analytics. For you, this means that Google will truncate your IP address (from the EU or EEA) before transmitting it to the USA. Only in exceptional cases does Google transmit the full IP address to servers in the USA and truncate it there.

Demographic characteristics We use the ‘Google Signals’ function of Google Analytics to display suitable adverts to visitors to our website within the Google advertising network. As a result, reports can be created that contain statements about the age, gender and interests of our website visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. It is not possible to assign the collected data to specific persons. You can deactivate the function in the settings of your Google account.

How long do we store your data? Google deletes or anonymises data stored at user and event level that is linked to cookies, user identifiers (e.g. user IDs) or advertising IDs after 14 months according to its own information (see https://support.google.com/analytics/answer/7667196?hl=en).

On what legal basis do we process your data? As a website operator, we have a legitimate interest in analysing user behaviour for the purpose of optimising our website and the advertising placed on it. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google Analytics, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

etracker

What is etracker? Tool for analysing user behaviour

Who processes your data? etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany

Has an order processing contract been concluded with etracker? Yes

Where can you find more information about data protection at etracker? https://www.etracker.com/en/data-privacy-statement/

How do we process your data? We are always interested in optimising our website for users and placing advertising in the best possible way. We are helped in this by etracker, a tool that analyses user behaviour and thus provides us with the necessary database for adjustments. The special thing about etracker is that it only uses analysis and optimisation cookies if you have given your prior consent. In this case, the tool carries out a statistical reach analysis of our website and measures the success of our online marketing measures. It also enables test procedures, e.g. to test and optimise different versions of our online offering or its components. The etracker cookies do not contain any information that can be used to identify you, and if they do, they are anonymised or pseudonymised as soon as possible.

On what legal basis do we process your data? As a website operator, we have a legitimate interest in the anonymised analysis of user behaviour for the purpose of optimising our website and the advertising placed on it. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that you have consented to the storage of cookies, for example, or have otherwise consented to data processing by etracker, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Google Ads

What is Google Ads? Online advertising programme of Google Ireland Ltd.

Who processes your data? Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland

Has an order processing contract been concluded with Google Ads? Yes

Where can you find more information about data protection at Google Ads? https://policies.google.com/privacy

On what basis do we transfer your data to the USA? On the basis of the European Commission's adequacy decision and the company's certification.

How do we process your data? We use Google Ads. Google's advertising programme enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). We can also place targeted adverts based on the user data available at Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

On what legal basis do we process your data? As a website operator, we have a legitimate interest in displaying and analysing advertisements. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Google Analytics Remarketing

What is Google Analytics Remarketing? Tool for personalised advertising from Google Ireland Ltd.

Who processes your data? Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland

Has an order processing contract been concluded with Google Analytics Remarketing? Yes

Where can you find more information about data protection at Google Analytics Remarketing? https://policies.google.com/privacy and https://policies.google.com/technologies/ads

On what basis do we transfer your data to the USA? On the basis of the adequacy decision of the European Commission and the corresponding certification of the company.

How can you prevent data processing? By objecting to personalised advertising in your Google account or on this page: https://www.google.com/settings/ads/onweb/

How do we process your data? We are always interested in optimising the placement of our advertising. The remarketing function of Google Analytics helps us to do this.

Standard processing Remarketing means that we analyse your behaviour on our website in order to assign you to a specific advertising target group and then show you suitable advertising messages when you visit other websites. In addition, we link the advertising target groups with cross-device functions of Google. This enables us to display interest-based, personalised advertising messages that have been adapted to you based on your usage and surfing behaviour on one device (e.g. your mobile phone) on another device (e.g. a tablet or PC).

Customer matching When creating advertising target groups, we also use the customer matching function. Here we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, they will subsequently be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Object to personalised advertising You can customise the advertising settings in your Google account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated. Outside of your Google account, you can object to personalised advertising by clicking on the following link: https://www.google.com/settings/ads/onweb/ (the setting then only applies to the device and browser you are currently using).

On what legal basis do we process your data? As a website operator, we have a legitimate interest in the effective marketing of our services and products. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google Analytics Remarketing, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Google Conversion Tracking

What is Google Conversion Tracking? Tool for analysing user behaviour from Google Ireland Ltd.

Who processes your data? Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland

Has an order processing contract been concluded with Google Conversion Tracking? Yes

Where can you find more information about data protection at Google Conversion Tracking? https://policies.google.com/privacy

On what basis do we transfer your data to the USA? On the basis of the adequacy decision of the European Commission and the corresponding certification of the company.

How do we process your data? We are always interested in optimising our website for users and placing advertising in the best possible way. To this end, we also use conversion tracking from Google. With its help, we can record whether and how often visitors have clicked on certain buttons on our website and which products have been viewed and purchased particularly frequently (conversion statistics). In the course of data collection and storage, we do not receive any information with which we can personally identify individual visitors. Google itself uses cookies or comparable recognition technologies for identification purposes.

On what legal basis do we process your data? As a website operator, we have a legitimate interest in analysing user behaviour for the purpose of optimising our website and the advertising placed on it. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google Conversion Tracking, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

LinkedIn Ads

What is LinkedIn Ads? Online advertising program

Who processes your data? LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland

Has a data processing agreement been concluded with LinkedIn Ads? Yes

Where can you find more information about data protection at LinkedIn Ads? https://www.linkedin.com/legal/privacy-policy#choices-oblig

On what legal basis do we transfer your data to the USA? LinkedIn Insight Tag adheres to the European Commission's standard contractual clauses (see https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs).

How do we process your data? We use LinkedIn Ads. LinkedIn's advertising program allows us to offer visitors to our website personalized advertising on LinkedIn. It also allows us to generate anonymous reports on the performance of the ads and information about the interaction on the website. In doing so, LinkedIn Ads processes and stores information about the behavior of our users.

On what legal basis do we process your data? As a website operator, we have a legitimate interest in the placement and evaluation of advertisements. The data processing is therefore lawful according to Art. 6 para. 1 lit. f) DSGVO. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by LinkedIn, only Art. 6 (1) a) DSGVO is the legal basis. You can revoke your consent at any time with effect for the future.

LinkedIn Insight Tag

What is LinkedIn Insight Tag? Tool for analysing the user behaviour of LinkedIn Ireland Unlimited Company

Who processes your data? LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland

Has an order processing contract been concluded with LinkedIn Insight Tag? Yes

Where can you find more information about data protection at LinkedIn Insight Tag? https://www.linkedin.com/legal/privacy-policy#choices-oblig

On what basis do we transfer your data to the USA? LinkedIn Insight Tag adheres to the standard contractual clauses of the European Commission (see https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs)

How can you prevent data processing? By objecting to the analysis of your user behaviour and targeted advertising by LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. If you have a LinkedIn account, you can also make settings there for the use of your personal data for advertising purposes.

How do we process your data? We use the LinkedIn Insight Tag on our website. The analysis tool helps us to learn more about the visitors to our website and to adapt our online offering accordingly. If our visitors are registered with LinkedIn, we can use the tool to analyse their key professional data such as career level, company size, country, location, industry and job title. We can also measure whether they make a purchase or take another action (conversion measurement). This data is collected across all devices. Finally, LinkedIn Insight Tag offers a retargeting function that we can use to display targeted advertising to our visitors outside of our website. LinkedIn ensures that individual advertising recipients cannot be identified. In addition to the data mentioned above, the analysis tool collects the following data from you when you visit our website URL, referrer URL, IP address, device and browser properties and the time of access. The IP addresses are shortened or pseudonymised. The latter is done if you as a LinkedIn member are to be reached across devices. The data collected by LinkedIn is anonymous to us as the website operator. This means that we cannot identify you as a visitor. However, LinkedIn will store your personal data on its servers in the USA and use it for its own advertising purposes. You can prevent LinkedIn from linking the data collected on our website to your LinkedIn account by logging out of your account before you continue surfing the Internet. You can also prevent the use of your data for advertising purposes by making the appropriate settings in your account. If you do not have a LinkedIn account, you can object to the analysis of your usage behaviour and targeted advertising by LinkedIn by clicking on the following link https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

How long do we store your data? LinkedIn deletes the direct identifiers of LinkedIn members after 7 days. The remaining pseudonymised data is deleted within 180 days.

On what legal basis do we process your data? As a website operator, we have a legitimate interest in optimising our online offering and our advertising measures. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that you have consented to the storage of cookies, for example, or have consented to data processing in any other way, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Google Ads Remarketing

What is Google Ads Remarketing? Online advertising programme of Google Ireland Ltd.

Who processes your data? Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland

Has an order processing contract been concluded with Google Ads Remarketing? Yes

Where can you find more information about data protection at Google Ads Remarketing? https://policies.google.com/privacy

On what basis do we transfer your data to the USA? On the basis of the adequacy decision of the European Commission and the corresponding certification of the company.

How do we process your data? We use Google Ads Remarketing. Remarketing is an online marketing function in which adverts are displayed to users who have already interacted with a website or online shop. Google Remarketing uses data from the Google Ads platform and Google Ads tracking to target advertising campaigns to users who have already shown an interest in a particular product or service. Google's advertising programme enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). We can also place targeted adverts based on the user data available at Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks. You can customise the advertising settings in your Google account. To do this, click on the following link and log in: https://www.google.com/settings/ads/onweb/

On what legal basis do we process your data? As a website operator, we have a legitimate interest in the placement and analysis of adverts. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Gartner Digital Markets

What is Gartner Digital Markets? Platform for the presentation and evaluation of software products and services.

Who processes your data? Gartner, Inc., 56 Top Gallant Road, Stamford, CT 06902, USA

Has a data processing agreement been concluded with Gartner Digital Markets? Yes

Where can you find more information about data protection at Gartner Digital Markets? https://www.gartner.com/en/digital-markets/privacy-policy

On what legal basis do we transfer your data to the US? On the basis of the adequacy decision of the European Commission and the corresponding certification of the company.

How do we process your data? We use Gartner Digital Markets to present our products and services. This also includes the platforms Capterra, SoftwareAdvice and GetApp, which are part of the company group. The hereby used Gartner Digital Markets tracking pixel enables us to track who accesses our website directly from our profile on Gartner Digital Markets and how our website is used. Usage data such as IP address, device ID, campaign ID and browser information is collected, analyzed and stored.

On what legal basis do we process your data? As a company, we have a legitimate interest in the placement and analysis of advertising. Data processing is therefore lawful under Art. 6 (1) (f) GDPR. In the event that you have consented, for example, to the storage of cookies and similar technologies or have otherwise consented to data processing by Gartner Digital Markets, the legal basis is exclusively Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Plugins und Tools

YouTube (with extended data protection)

What is YouTube? Video platform

Who processes your data? Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland

Where can you find more information about data protection at YouTube? https://www.youtube.com/intl/ALL_de/howyoutubeworks/our-commitments/protecting-user-data/?gclid=EAIaIQobChMIztKuysSW-gIVjgwGAB0euwPlEAAYASAAEgLBXfD_BwE

How do we process your data? You can watch YouTube videos on our website. As the provider of YouTube, Google collects and stores certain information about you. However, as we use YouTube in extended data protection mode, this only happens when you start a video. Specifically, the following happens in this case:

Google's servers are informed which of our pages have been visited from your device. If you are logged into your YouTube account while surfing, Google can assign your surfing behaviour directly to your personal profile. If you do not want this, you must log out of your YouTube account before you continue surfing the Internet.
Google receives information about visitors to our website via cookies, device fingerprinting or similar recognition technologies. On this basis, the company then creates video statistics, makes its application more attractive to users and prevents attempts at fraud.
Your data may also be processed beyond this. However, we have no knowledge of the details. We also have no influence on the processing.

Even if you do not start a YouTube video on our website, Google establishes a connection to its DoubleClick network and possibly also to other partners. The extended data protection mode therefore does not mean that Google does not process any of your data when you visit our website.

Vimeo

What is Vimeo? Video platform

Who processes your data? Vimeo Inc, 330 West 34th Street, 5th Floor, New York, New York 10001, USA

Where can you find more information about data protection at Vimeo? https://vimeo.com/privacy

On what basis do we transfer your data to the USA? On the basis of standard contractual clauses of the European Commission and legitimate business interests (see https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights)

How do we process your data? You can watch Vimeo videos on our website. As soon as you call up a page in which we have embedded a Vimeo video, the Vimeo servers are informed of this.

On what legal basis do we process your data? By embedding Vimeo videos, we want to make our website more appealing. This is our legitimate interest as a company and is therefore lawful under Art. 6 para. 1 lit. f) GDPR. If you have consented to data processing, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time. We may no longer process your data from the time of revocation.

Spotify

What is Spotify? Audio streaming service

Who processes your data? Spotify AB, Regeringsgatan 19, 111 53 Stockholm, Sweden

Where can you find more information about Spotify's privacy policy? https://www.spotify.com/legal/privacy-policy/

How do we process your data? We use Spotify and link to Spotify on our website. When you click on one of these links, your browser establishes a direct connection to Spotify, which tells Spotify that a device with your IP address has visited our website. If you are logged into your Spotify account, Spotify can assign the visit to our website to your profile. If you do not want this to happen, please log out of your Spotify account before clicking on the link.

Spotify also uses cookies from Google Analytics, a tool for recording and analysing user behaviour on the Internet from the US company Google LLC. You must therefore assume that your data will be passed on to Google. We have no influence over this.

On what legal basis do we process your data? By integrating Spotify plugins, we want to make our website an acoustic experience for visitors. This is our legitimate interest as a company and is therefore lawful under Art. 6 para. 1 lit. f) GDPR. If you have consented to data processing, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time. We may no longer process your data from the time of revocation.

eCommerce

Customer and contract data

How do we process your data? When we conclude a contract with you, we require certain personal data from you. We collect, process and use this data only insofar as it is necessary to establish our legal relationship, to organise its content or to change it. If you can only use our services via our website or if the services are billed via the website, we also collect usage data if this is necessary to enable you to use our services or to bill you for the services used.

How long do we store your data? We store your data until our legal relationship ends, unless we are legally obliged to store the data for longer.

On what legal basis do we process your data? We store your data in order to fulfil the contract with you or to carry out pre-contractual measures. The basis for data processing is therefore Art. 6 para. 1 lit. b) GDPR.

Audio and video conferencing

As a company, we are in contact with many people: Customers, business partners, service providers, etc. In addition to other means of communication, we also use online conferencing tools. Information relevant to data protection law on the provider(s) of the tools we use can be found at the end of this section. If you communicate with us via such a tool, not only we, but in particular the provider of the respective tool will process your personal data.

How do we process your data? Online conference tools collect and store various personal data in order to enable participation in an online conference and its smooth realisation. In addition to registration, conference and technical data, this also applies to certain communication content.

Registration data: Your e-mail address and/or telephone number and any other data you provide when registering for the conference.
Conference dates: The start, end and duration of your participation in the conference, the number of participants and other conference metadata.
Technical data: IP address, MAC address, device ID, device type, operating system and version, client version, camera type, microphone or loudspeaker as well as the type of connection.
Communication content: Cloud recordings, chat/instant messages, voicemails uploaded photos and videos, files, whiteboards and other information shared while using the service. For details on data processing, please refer to the privacy policies of the respective conference tool provider.

How long do we store your data? As your communication partner, we will delete your data from our systems as soon as one of the following points occurs:

The purpose of the data processing no longer applies.
You ask us to delete the data.
You revoke your consent to storage.

This only does not apply if we are legally obliged to retain the data. Cookies remain on your end device until you delete them. The providers of conference tools also store your data for their own purposes. Please contact the providers directly to find out what this means for the duration of the storage of your data.

On what legal basis do we process your data? If we already have a contractual relationship with you or if you wish to conclude a contract with us, we use conference tools to fulfil the contract or to inform you about our services or products. In this respect, data processing is carried out on the basis of Art. 6 para. 1 lit. b) GDPR. Otherwise, the use of conference tools serves the purpose of simple and fast communication, without which we would not be able to run our company efficiently. We therefore also have a legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f) GDPR. Another legal basis may be your consent. In this case, Art. 6 para. 1 lit. a) GDPR is relevant. This basis ceases to apply in the future if you withdraw your consent.

Which online conference tools do we use?

Microsoft Teams

What is Microsoft Teams? Communication platform for collaboration in Teams

Who processes your data? Microsoft Corp, One Microsoft Way, Redmond, WA 98052-6399, USA

Has an order processing contract been concluded with Microsoft Teams Yes

Where can you find more information about data protection at Microsoft Teams? https://privacy.microsoft.com/en-us/privacystatement

On what basis do we transfer your data to the USA? On the basis of the adequacy decision of the European Commission and the corresponding certification of the company.

Own services / other

Dealing with applicant data

If you would like to work for us, we would be pleased to receive your application. We treat all personal data submitted in strict confidence. This also applies to data that we only collect later during the application process.

How do we process your data? We store and use all data that we collect as part of the application process to the extent that this is necessary to decide on the establishment of an employment relationship. In addition to contact and communication data and application documents, this also includes, for example, notes that we take during job interviews. We only pass on your data within our company to persons who are involved in processing your application.

If your application is successful, we will store the data required to fulfil the employment relationship in our data processing systems. If we are currently unable to offer you a suitable position, we will be happy to add your data to our applicant pool with your consent. This gives us the opportunity to contact you if a position becomes available that matches your profile.

How long do we store your data? If we are unable to make you a job offer, you reject a job offer or withdraw your application, we reserve the right to retain your documents and other application data for up to 6 months after the application process has ended. The reason for this is that we may need the data for evidence purposes in the event of a legal dispute. After this period has expired, we will delete the data and destroy the documents. If a legal dispute is actually imminent or already pending, we will delete the data and documents if they are no longer required for evidentiary purposes. We delete data in the applicant pool no later than 2 years after consent has been granted. If you withdraw your consent before this period expires, we will delete it earlier. The deletion of your data always presupposes that we are not legally obliged to keep it for longer.

On what legal basis do we process your data? We process your applicant data on the basis of § 26 BDSG-new (initiation of an employment relationship) and Art. 6 para. 1 lit. b) GDPR (general contract initiation). The same applies if your application is successful. If we are unable to make you a job offer, you reject a job offer or withdraw your application, we have a legitimate interest in using your data for evidence purposes in a possible legal dispute. The data processing is therefore based on Art. 6 para. 1 lit. f) GDPR. If you have expressly consented to the storage of your data, we process your data on the basis of Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

Recruitee

What is Recruitee? Applicant management tool

Who processes your data? Keizersgracht 313, 1016 EE Amsterdam, The Netherlands

Has a data processing agreement been concluded with Recruitee? Yes

Where can you find more information about Recruitee's privacy policy? https://recruitee.com/privacy-policy

How do we process your data? We use the services of Recruitee to process job applications.

Other services and data processing

Data processing on social media

What is social media? By social media, we mean the social networks on which we have created publicly accessible profiles. You can find out which social networks these are below.

Who processes your data? The respective operating companies of the social networks. The individual operators can be found below under the respective networks.

How is your data processed? The operators of social networks are generally able to collect and evaluate comprehensive data about the behaviour of visitors and users of the network. It is not possible for us to track all processing operations in the social networks we use, which is why further processing operations that are not listed here may be carried out by the operators of the social networks. You can find more information on this in the terms of use and privacy policies of the respective social networks. The processing of your data can be triggered by visiting the website of the social network or our profile page there. Even if you visit a website that uses certain content of the network, e.g. like or share buttons, data may already be transferred to the operators of the social network. If you yourself are a user of the social network and are logged into your user account, your visit to our profile page can be assigned to your account by the operator of the social network. Even if you have not registered a user account yourself or are not logged in, the operator of the network may still collect your personal data, e.g. by recording your IP address or setting cookies. With this data, the operators can create user profiles tailored to your behaviour and interests and show you interest-based advertising inside and outside the network. If you are a registered user of the network, interest-based advertising may also be displayed on all devices on which you are or have been logged in.

On what legal basis is your data processed? Our profiles in the social networks are intended to ensure that our company has the widest possible presence on the Internet. As a company, we have a legitimate interest in this. Data processing is therefore lawful under Art. 6 para. 1 lit. f GDPR. The data processing operations and analyses carried out by the operators of the social networks themselves may be based on other legal bases. These must be specified by the social network operators.

Who is responsible for the processing of your data and how can you assert your rights? If you visit one of our profiles in the social networks, we are jointly responsible with the operator of the respective network for the data processing operations triggered during this visit. In principle, you can assert your rights against both us and the operator of the respective network. Despite the joint responsibility with the operators of the social networks, however, our influence on the data processing operations of the respective operator is limited and is primarily based on the specifications of the operator.

How long is your data stored? If we collect data via our profiles in the social networks, these are deleted from our systems as soon as the purpose for their storage no longer applies, you request us to delete them or you revoke your consent to their storage. Stored cookies remain on your end device until you delete them. Mandatory statutory provisions - in particular retention periods - remain unaffected. We have no influence on how long the operators of the social networks store your data, which the operators collect for their own purposes. You can obtain information on this directly from the operator of the respective social network, e.g. in the respective privacy policy.

Which social media do we use?

Facebook

What is Facebook? A social network

Who processes your data? Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland

Will your data be transferred to third countries? Yes, to the USA and also to other third countries

Where can you find more information about data protection at Facebook? https://www.facebook.com/about/privacy/

As a Facebook user, where can you customise your advertising settings? As a registered Facebook user, you can customise your advertising settings in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads.

X

What is X? A social network in the form of a micro-blogging platform

Who processes your data? X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA

Will your data be transferred to third countries? Yes, to the USA

Where can you find more information about data protection on X? https://x.com/de/privacy

As a X user, where can you customise your advertising settings? As a registered X user, you can customise your privacy settings in your user account. To do this, click on the following link and log in: https://x.com/personalization.

Instagram

What is Instagram? A social network specialising in photos and videos

Who processes your data? Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland

Will your data be transferred to third countries? Yes

Where can you find more information about data protection at Instagram? [https://help.instagram.com/519522125107875/?helpref=hc_fnav&bc[0]=Instagram help centre&bc[1]=policy%20and%20messages](https://help.instagram.com/519522125107875/?helpref=hc_fnav&bc[0]=Instagram help centre&bc[1]=policy%20and%20messages)

As a user, where can you adjust your privacy settings? As a registered Instagram user, you can customise your privacy settings in your user account. To do this, click on the following link and log in: https://www.instagram.com/accounts/privacy_and_security/

Translated with DeepL.com (free version)

What is LinkedIn? A social network for business contacts

Who processes your data? LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

Will your data be transferred to third countries? Yes

Where can you find more information about data protection at LinkedIn? https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy

Where can you as a user customise your privacy settings? As a registered LinkedIn user, you can customise your privacy settings in your user account. To do this, click on the following link and log in: https://www.linkedin.com/psettings/

Xing

What is Xing? A social network for professional contacts

Who processes your data? New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany

Will your data be transferred to third countries? Yes, for the fulfilment of the contract with Xing, if you have given your consent, if it is necessary for the assertion, exercise or defence of legal claims or if an adequacy decision pursuant to Art. 45 EU GDPR or suitable guarantees pursuant to Art. 46 EU GDPR exist.

Where can you find more information about data protection at Xing? https://privacy.xing.com/en/privacy-policy

Where can you as a user adjust your privacy settings? As a registered Xing user, you can customise your privacy settings in your user account. To do this, click on the following link and log in: https://www.xing.com/settings/privacy

YouTube

What is YouTube? A social network in the form of an online video portal

Who processes your data? Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Will your data be transferred to third countries? Yes

Where can you find more information about data protection at YouTube? https://policies.google.com/privacy

Where can you as a user customise your privacy settings? https://policies.google.com/privacy?hl=en#infochoices

Software

Product

Implementation

Data Security

Pricing

Use Cases

Multi-Year Planning

Ad-Hoc Simulation

Strategic Workforce Planning

Green Controlling

Company

About Valsight

Partners

Career

Team

Resources

Customer Success Stories

Whitepapers and Reports

Webinars

Blog

Imprint

CERT and ISO

Privacy Settings